OVAM ecodesign.link

The Henry van de Velde Awards 19

The Henry van de Velde Awards show and laurels national and international Flemish designers, companies, products, projects and services that have a positive impact on the economy and society from a design and solution point of view. The award 'Ecodesign by OVAM' is one of the categories.
The Henry van de Velde Awards are widely supported thanks to the shared vision of a professional jury with important expertise in the sector. The Henry van de Velde Awards forms a platform for Flemish design, offering an official ceremony, exhibition and publication. You can discover all winners on the website of the Henry van de Velde Awards. Here we show the category 'ecodesign by OVAM':




The innovative sustainable HNST jeans collection is the result of a collaboration between a creative start-up with many other partners. In the first phase HNST had an exceptional collaboration with textile company European Spinning Group (ESG). They produce textile yarns for different markets and applications. Both partners have already opted for open innovation, co-creation and circular design as a business model. The ESG Green yarn used for weaving the HNST jeans collection symbolizes this new "design thinking" in classic sectors.
The jury thinks the collaboration between ESG and HNST is worth a Henry van de Velde Award as a positive and inspiring signal. The project shows the entire value chain is important in the design process and that co-creation and collaboration between the creative sector, the social economy, the local textile industry and partners in education and research in all areas are rewarded. 





Velda Resleep nominee


With the Velda Resleep concept, Veldeman Bedding launched the first fully circular sleep system in the international furniture industry, making it the frontrunner in its sector. And that is not too early if you know that sleep systems make up to 10% of our waste. At present, mattresses and beds are very difficult to disassemble and moreover, most materials used are not recyclable or reusable.
The Velda Resleep boxspring, mattress and topper are developed according to the Cradle-to-Cradle principle (regeneration or second life possible) and are part of a largely circular innovation process where 'without staples, glue or PU foam' is the key.


Ecobirdy nominee


EcoBirdy produces furniture for children made exclusively from sustainable materials. They do this on an industrial scale. The colorful furniture for children aims to increase their "awareness for sustainability" and to introduce them to the circular economy. All items from ecoBirdy's debut collection are made from old plastic toys and completely recyclable.